Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to Modern Competitive Strategy - Gordon Walker, Tammy L. Madsen od authora Gordon Walker, Tammy L. Madsen a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Gordon Walker, Tammy L. Madsen |
| Jazyk |
anglický |
| Počet stran |
352 |
| Rok vydání |
2015 |
| Typ |
filmy |
| Nakladatelství |
McGraw-Hill |
