Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Microtrends - Mark J. Penn od authora Mark J. Penn a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Mark J. Penn |
| Jazyk |
anglický |
| Počet stran |
454 |
| Rok vydání |
2009 |
| Typ |
filmy |
| Nakladatelství |
Twelve |
