Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing This Marketing Communications - Ze Zook, Paul Russell Smith od authora Ze Zook, Paul Russell Smith a nakladatelství za skvělé ceny na e-shopu Martinuscz
| Autor |
Ze Zook, Paul Russell Smith |
| Jazyk |
anglický |
| Počet stran |
600 |
| Rok vydání |
2016 |
| Typ |
filmy |
| Nakladatelství |
Kogan Page |
