The setbacks of the Visegrad Group on the level of end-game negotiation as well as its absence in EU macro-regional strategy projects show that the mechanism of the “hard power”, such as economic potential or number of votes in the EU institutions are not sufficient to enforce the interests of the V4 or its member states on the European level. On the other hand the Visegrad Group and the V4+ format is an attractive and respected negotiation platform both within the EU as well as between the V4 and the “third states”. Therefore the main hypothesis of the presented publication is that one of Is Visegrad Still Trade Mark? - Juraj Marušiak od authora Juraj Marušiak a nakladatelství za skvělé ceny na e-shopu Martinus. cz.