The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality. Compared to the first edition the content of the book is updated covering the recent trends in international marketing and the changes of the business environment in the post- crisis times and providing up- to- date examples and mini- cases. The first section of the book covers analysis of the international environment, risks connected to the international exp International Marketing - Petr Král od authora Petr Král a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Petr Král |
| Jazyk |
anglický |
| Počet stran |
246 |
| Rok vydání |
2016 |
| Typ |
filmy |
| Nakladatelství |
Oeconomica |
