First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson`s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that Guerrilla Marketing - Jay Conrad Levinson od authora Jay Conrad Levinson a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jay Conrad Levinson |
| Jazyk |
anglický |
| Počet stran |
384 |
| Rok vydání |
2007 |
| Typ |
filmy |
| Nakladatelství |
Piatkus |
