Part practice handbook, part novel, part therapy, Customer What? is divided into four sections – each contains an overview of what needs doing; a set of practical activities and approaches to help you do it; and a story or two to illuminate your path. The fundamentals – essentials for success. Culture – connecting people to the strategy, and creating the right conditions for action. Making it happen – tools and tactics for delivering the strategy. Sustaining – continuously advocating for change. This book will help you understand where you are now, and find the right way to move Customer What? - Ian Golding od authora Ian Golding a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Ian Golding |
Jazyk |
anglický |
Počet stran |
187 |
Rok vydání |
2018 |
Nakladatelství |
Customer Experience Consultancy |