In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. Crossing the Chasm - Geoffrey A. Moore od authora Geoffrey A. Moore a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Geoffrey A. Moore |
| Jazyk |
anglický |
| Počet stran |
222 |
| Rok vydání |
1998 |
| Typ |
filmy |
| Nakladatelství |
Capstone |
