Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production. NEW Chapter on Social Media Advertising: Social media is an important topic in Advertising, and is given careful attention in a new chapter with this edition. Students will gain insight and thorough understanding of the role social media plays in an IMC budget. With internet budgets growing at a far faster pace than any other media, this chapter will help students understand how social Contemporary Advertising - William F. Arens od authora William F. Arens a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
William F. Arens |
| Jazyk |
anglický |
| Počet stran |
768 |
| Rok vydání |
2016 |
| Typ |
filmy |
| Nakladatelství |
McGraw-Hill |
