Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Brand Branded Interactions - Marco Spies, Katja Wenger od authora Marco Spies, Katja Wenger a nakladatelství za skvělé ceny na e-shopu Martinus. cz.