BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3. 6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance Blue Ocean Shift - W. Chan Kim, Renée Mauborgne od authora W. Chan Kim, Renée Mauborgne a nakladatelství za skvělé ceny na e-shopu Martinus. cz.