Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehe Asking Questions - Norman Bradburn od authora Norman Bradburn a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Norman Bradburn |
| Jazyk |
anglický |
| Počet stran |
448 |
| Rok vydání |
2004 |
| Typ |
filmy |
| Nakladatelství |
Jossey Bass |
